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Product launch campaign

A shared campaign workspace for links, collaborators, exports, and a report stakeholders can open without dashboard access.

Product launch campaign workflow preview

What happens when you use it

A private campaign shell is created in your dashboard. Add your own links, invite only the collaborators who need access, and deliberately create a read-only report when stakeholders need results.

The template does not publish analytics or invite anyone automatically.

What this starter includes

Campaign

Product launch draft

A private shell is created in your dashboard.

Links

Added by you

Only add destinations that belong to this launch.

Collaboration

Invite editors

Recipients preview the campaign before joining for free.

Reporting

Read-only share link

Create it when results are ready; add a password if needed.

A marketing team coordinating a product launch and its channel links

Example: one launch without the link spreadsheet

A three-person team launches a new product through email, paid social, partners, and event QR codes. The campaign holds one link per placement, so destination changes and performance checks happen in one place instead of a shared spreadsheet with stale rows.

Editors maintain links, while leadership receives a read-only 30-day report. Nobody shares an account password, and report access can be revoked after the review window.

What to preserveA shared campaign workspace for links, collaborators, exports, and a report stakeholders can open without dashboard access.

Set it up carefully

  1. 1

    Define the campaign boundary

    Use one campaign for one launch or initiative, not every link the organization owns.

  2. 2

    Create one link per placement

    Separate email hero, partner newsletter, paid social, and print so performance remains attributable.

  3. 3

    Invite maintainers

    Give editor access only to people who need to change campaign links.

  4. 4

    Publish the report

    Choose an expiry and optional password, then share the read-only URL with stakeholders.

Where this setup fits

Use it when

  • Product and feature launches
  • Multi-channel promotions with several owners
  • Client work that needs a clean performance handoff

Choose another approach when

  • A single personal link with no collaborators
  • Mixing unrelated evergreen links into one campaign
  • Using a report URL as a permanent public analytics page

Questions about product launch campaign

Can an invitee review the campaign before signing up?
Yes. The invitation page identifies the campaign and sender before the recipient creates a free account.
Can viewers change links?
No. Use viewer access for observation and editor access for people who maintain the campaign.
Are shared reports permanent?
You choose an expiry and can revoke access from the campaign dashboard at any time.