7 Must-Try Alternatives to Linktree for Streamlined URL Management
Published March 02, 2025 · GoTo.now Team
TL;DR - Linktree is fine, but it's not the only way to put many links behind one bio link. Some alternatives look better, some track better, and some cost nothing at all. Here are seven worth trying, with honest notes on each.
Key points
- You only get one link in most social bios - A link hub makes it count
- GoTo.now gives you a free link-in-bio page plus short links and QR codes in one place
- Shorby, Bio.fm, Linkin.bio, Tap.bio, Milkshake and Campsite each fit a different style
- Free plans vary a lot - Check limits before you commit
- Private click stats tell you which links your followers actually tap
Instagram gives you one link. TikTok gives you one link. So everyone crams a "link in bio" page behind it - And Linktree became the default name for that.
But default doesn't mean best. Depending on what you post and what you sell, one of these seven tools might fit you better.
Why the bio link deserves this much attention
That single link is the only door between your content and everything else you do - Your shop, your newsletter, your latest video, your booking page.
If the page behind it is slow, ugly, or confusing, people close it. If it's clean and clear, they tap through. That's the whole job of a link hub: get a follower from "curious" to "customer" in one tap, not five.
The right tool also tells you what worked. When you can see which link got tapped after which post, you stop guessing what your audience wants.
The seven alternatives, compared
| Tool | Best for | Free plan |
|---|---|---|
| GoTo.now | Links, QR codes and stats in one tool | Yes, full features |
| Shorby | Mobile-first pages with messaging buttons | Trial only |
| Bio.fm | Rich media - Videos, GIFs, embeds | Limited free tier |
| Linkin.bio (Later) | Instagram shops and post-to-product links | With Later plan |
| Tap.bio | Swipeable card-style pages | Small free tier |
| Milkshake | Mini-websites built from your phone | Yes |
| Campsite | Simple pages with solid analytics | Limited free tier |
GoTo.now - One tool instead of three
Full disclosure: this is our blog. But here's the honest case.
Most creators end up paying for a link hub, a URL shortener, and a QR tool separately. GoTo.now rolls those into one free account. You get a link-in-bio page, short branded links with free custom endings, and a QR code generator with your own colors and logo.
A few things the others don't all offer:
- Links never expire. Some free tiers quietly kill old links. Yours stay live.
- Stats are private. Your click numbers show only in your own dashboard - Never on a public counter for competitors to read.
- QR codes stay editable. Printed a code on packaging and changed the destination later? Just update the link. The code keeps working, with unlimited scans.
Shorby, Bio.fm and Linkin.bio - The specialist picks
Shorby builds fast mobile pages with big buttons for WhatsApp, Messenger, and calls. If your business runs on DMs, it fits well. The catch: no real free plan.
Bio.fm leans visual. You can embed videos, GIFs, and posts right on the page, so it feels more like a mini feed than a list of links. Great for creators whose work is the pitch.
Linkin.bio comes from Later, the scheduling tool. It turns your Instagram grid into a clickable shop - Tap a post, land on that product. If you already pay for Later and sell on Instagram, it's a natural add-on. If not, it's a lot of tool for one job.
Tap.bio, Milkshake and Campsite - The different-flavored ones
Tap.bio organizes your stuff into swipeable cards, like stories that don't disappear. It's a fresh feel, though some visitors need a second to figure it out.
Milkshake is a tiny website builder that lives on your phone. You make "cards" that look like Instagram stories. It's fun and fast, and the free plan is genuinely usable - But there's no desktop editor.
Campsite keeps things simple and professional: clean pages, scheduling for links, decent analytics. The best features sit behind the paid plan, but the design holds up.
Which alternative should you actually try?
Match the tool to your situation, not the hype:
- Want everything free in one place? GoTo.now - Page, short links, QR codes, and private stats, and you can start free without a card.
- Run your business through DMs? Shorby.
- Sell products from Instagram posts? Linkin.bio.
- Post rich media constantly? Bio.fm or Milkshake.
- Just want clean and simple? Campsite or Tap.bio.
Whichever you pick, set it up once, put the link in every bio you have, and check the numbers after a week. The best Linktree alternative is the one your followers actually tap - And now you know which stats to watch to find out.
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